“It’s relatively easy to take a sharp, well-exposed photo with the latest digital cameras. But how do you take it a step further and capture an image that encompasses the mood you felt at the time? I’m convinced that any photographer genuinely interested in making great images wants to go beyond making a literal recording of what the camera saw and create images that express what he felt.” So begins this latest book from Craft & Vision – The Evocative Image written by Andrew S Gibson.

I would strongly recommend this for anyone that is looking to get that extra “wow” factor from their shots. Andrew spends a few pages talking about Mood and what we mean by it, then expands on this by presenting around 20 techniques to consider along with personal examples and creative exercises for many of them to further illustrate his point. Despite previously writing three books on black and white photography, which can be quite moody, here the use of colour features heavily and the pages on bending colour temperature to your needs when processing are excellent.

As with the philosophy behind most of the Craft & Vision series, the focus is not on getting new gear to achieve the shot you want, but instead concentrates on identifying your vision and getting better photographs using the equipment you already have. Ultimately The Evocative Image aims to try and make you stop and be aware of your surroundings. Being selective in the shots you take, and when back in the digital darkroom remembering what the mood and feeling was you wanted to capture and processing appropriately.

As with all the Craft & Vision books the text is backed up by beautiful photos to inspire you complete with exposure settings. And as usual, if you use the promotional code EVOCATIVE4 when you checkout, you can have the PDF version of The Evocative Image for only $4 OR use the code EVOCATIVE20 to get 20% off when you buy 5 or more PDF ebooks from the Craft & Vision collection. These codes expire at 11:59pm PST February 28, 2011 (check your timezone here).